EL PAÍS

Contest

The intro

Restore the credibility of EL PAÍS.

Transmit that its journalism is rigorous and progressive. Quality, committed, transparent, honest and independent journalism. Being part of the lives of readers, connecting with what matters to them.

Idea

A campaign defined by who reads them. Readers who are looking for the bottom line.

Who constantly question themselves and are not satisfied with just reading a headline, or a single opinion. Those who seek quality in journalism, because they know that it is not only of information, but can even change the course of things.

You read us. Or not. EL PAÍS
Print
Read EL PAÍS or not
[From left to right] | If you think it's the young people's fault, don't read us. | If you think it's the fault of the old, don't read us.
[From left to right] | If experience is just a birthday thing for you, don't read us. | If you think things will change on their own, don't read us. | If you only hear the version you like, don't read us.
[From left to right] | If you already know who you're voting for, don't read us. | If you don't feel pride, don't read us. | If you think being brave is stupid, don't read us.
Social
[From left to right] | If you think justice is accountable to no one, don't read us. Read EL PAÍS or not [news] | If you think that what explodes there, is only felt there, don't read us. Read EL PAÍS or not [news] | If you think it's forever, don't read us. Read EL PAÍS or not. [news] | If you're not proud, don't read us. Read EL PAÍS or not. [news]